# Spyglasses — Brand Guide

> AI visibility you can engineer, not just observe.

AI search is where brand discovery happens now, and most tools in the space just watch. They run prompts, count mentions, and report on share of voice; useful data, but built on nondeterministic outputs that vary by session and user. Spyglasses goes deeper. We combine real-time citation analytics and goal-oriented visibility tracking with tools that optimize content for the AI mention pipeline; the series of known algorithms AI uses to find, evaluate, and cite web content. The result is a platform where brands don't just measure AI visibility. They engineer it, with improvements grounded in the same scoring methods AI actually uses.

- **Founded:** 2023
- **Contact:** hello@spyglasses.io

---

## Colors

### primary blue

- **Hex:** #5887DA

### Copper Gradient

- **Gradient:** `linear-gradient(225deg, #c95920 0%, #ffb970 24%, #ffb970 36%, #b95b17 100%)`

Typically only used in logos

### black

- **Hex:** #222222

### white

- **Hex:** #ffffff

### Dark Copper

- **Hex:** #C95920

Part of the gradient. Not to be used individually unless it's a third-party tool that doesn't support gradients.

### Light Copper

- **Hex:** #FFB970

Not to be used unless it's a third-party tool that doesn't support gradients or unless paired with the dark copper color.

---

## Typography

### Figtree

- **Family:** Figtree
- **Source:** Google Fonts
- **Usage:** heading

### Figtree

- **Family:** Figtree
- **Source:** Google Fonts
- **Usage:** body

---

## Logos

### spyglasses.io's isotype logo (Isotype, Full color)

Formats included: png, svg

### spyglasses.io's isotype logo (Isotype, Mono on dark)

Formats included: png, svg

### spyglasses.io's isotype logo (Isotype, Black)

Formats included: png, svg

### Isotype — Full color

Blue

Formats included: png, svg

### Isotype — Full color

with background

Formats included: png, svg

### Horizontal lockup — Full color

Formats included: png, svg

### Horizontal lockup — Mono on dark

Formats included: png, svg

### Horizontal lockup — Black

Formats included: png, svg

### Horizontal lockup — Mono on dark

Formats included: png, svg

### Vertical lockup — Full color

Formats included: png, svg

### Vertical lockup — Mono on dark

Formats included: png, svg

### Vertical lockup — Full color

Formats included: png, svg

### Vertical lockup — Black

Formats included: png, svg

### Vertical lockup — Mono on dark

Formats included: png, svg
