Spyglasses

Brand Book powered by Orchestra AI

Spyglasses logo

Spyglasses

AI visibility you can engineer, not just observe.

Download design system (.zip)

AI search is where brand discovery happens now, and most tools in the space just watch. They run prompts, count mentions, and report on share of voice; useful data, but built on nondeterministic outputs that vary by session and user. Spyglasses goes deeper. We combine real-time citation analytics and goal-oriented visibility tracking with tools that optimize content for the AI mention pipeline; the series of known algorithms AI uses to find, evaluate, and cite web content. The result is a platform where brands don't just measure AI visibility. They engineer it, with improvements grounded in the same scoring methods AI actually uses.

Founded
2023
Contact
hello@spyglasses.io

Colors

Format
Click any swatch to copy
Tints & shades

Typically only used in logos

Tints & shades
Tints & shades

Part of the gradient. Not to be used individually unless it's a third-party tool that doesn't support gradients.

Tints & shades

Not to be used unless it's a third-party tool that doesn't support gradients or unless paired with the dark copper color.

Tints & shades

Typography

Figtree

Google Fontsheading

The quick brown fox jumps over the lazy dog.

500
HTML <link>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Figtree:ital,wght@0,500&display=swap" />
CSS @import
@import url("https://fonts.googleapis.com/css2?family=Figtree:ital,wght@0,500&display=swap");

Figtree

Google Fontsbody

The quick brown fox jumps over the lazy dog.

400
HTML <link>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Figtree:ital,wght@0,400&display=swap" />
CSS @import
@import url("https://fonts.googleapis.com/css2?family=Figtree:ital,wght@0,400&display=swap");

Use these fonts

CSS variables
:root {
  --font-heading: 'Figtree', sans-serif;
  --font-body: 'Figtree', sans-serif;
}

Logos

Isotype

Isotype — Mono on dark
Mono on dark

Horizontal lockup

Horizontal lockup — Mono on dark
Mono on dark

Vertical lockup

Vertical lockup — Mono on dark
Mono on dark

Brand voice